BrandItaú
CategoryFinance
FormatBrand film series · 4 films
Our roleConcept, direction, finishing
01 · The idea
Progress is a family moment.
A child steps forward while her father follows. Warmth, trust and possibility, expressed through movement and the brand’s orange.
The series turns the promise of progress into four short moments between a father and his daughter, each built to stand alone in a feed and to sit together as one campaign.
02 · The series
03 · Craft
Built on the brand’s codes.
Color as signature
Orange appears in wardrobe, props and light, never as a filter.
Real emotion
Casting, gesture and timing directed for warmth.
Movement as message
Every film moves forward, the camera tracking with the next step.
Finished for every feed
Short runtimes and safe areas planned for vertical and square cuts.
Next · NubankThe evening, shared